Program Details

Getting Started

✓ 50% off margin

✓ Place your order through our wholesale website

✓ Minimum order value of $100

✓ Free USA shipping on all orders over $500

✓ Join a community of over 500+ retailers across the globe

Setting You Up For Success

  • Marketing Assets

    We've got your covered from printed signage to branded photography you can use on social media.

  • Education Videos

    Through this wholesale portal, you will get acccess to videos specific to products, retailing, and brand messaging. New professionals will benefit from monthly brand sessions that review all things Honor Initiative. Anything from products to merchandising, followed by open Q&A sessions.

  • Customer Service Support

    Our Customer Service Team is here to support the businesses of our Honor Initiative Professionals. Rest assured you can always get the help you need when it comes to your order.

How to Sell Honor Initiative

How to Position Honor Initiative in Your Shop

Your client’s look isn’t just about the cut — it’s maintained through the daily routine they follow at home.

Honor Initiative’s grooming line is designed to help your clients get the most out of every visit. From our matte hair paste to our nourishing beard butter, consistent use leads to healthier hair, softer beards, and long-lasting style.

Our products are crafted to match the quality of your work — offering strong, natural-looking hold and deep hydration with clean ingredients that support both scalp and skin health between appointments.

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Selling Honor Initiative

Your most powerful tool is product knowledge. Use Honor Initiative products in your own daily grooming routine so you can confidently speak from experience.

✓ Feature our back bar products as part of your full grooming experience — whether it's styling hair or softening beards.

✓ Our bold, clean packaging draws attention — make sure it’s front and center on your shelves.

✓ Highlight our accessible pricing — premium performance without the luxury markup.

✓ Educate clients on the power of consistency — great hair and beard care doesn’t end at the barbershop.

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Need Any Help?